Our Mission

Readers

To be the best outlet for mountain bike information on the planet, creating content, testing equipment, sharing technique, travel guides, videos, news and much more.

Industry

To offer the best return on investment for your marketing plan with real readers, real engagement and tangible statistics that make your budget go further.

Technology

To have the most up-to-date and user-friendly platform in the industry with easy access to our content through the Magazine, App, Website and Social Media platforms.

THE NUMBER ONE RESOURCE FOR ALL YOUR MOUNTAIN BIKING NEEDS

Readers and Visitors

40.3K

Avg Mag Readership Per Issue

43K

Confirmed Email Subscribers

37K

Website Visitors Per Issue

Mobile App Downloads

Apple: 41.5K

Android: 19.5K

Total: 61K

IMB Mag is truly global, we have readers from all over the world with a high concentration where the English language was spoken and also in Europe. We reached 146 countries in the last two months.

Top Countries

2.Singapore45.43%
3.United States12.53%
4.United Kingdom9.88%
5.Australia3.5%
6.Canada2.49%
7.Germany1.96%
8.Netherlands1.45%
9.France1.05%
10.Brazil0.92%
11.New Zealand0.91%
12.Italy0.9%
13.Spain0.83%
14.Poland0.81%
15.Sweden0.67%

Audience

Age 18-24

22%

Age 25-45

53%

Age 45+

25%

Male

93%

Female

7%

Key Demographic

25-45

Average Yearly Spend on bikes, holidays, and mountain biking related purchases: £5,500

Our Technology

IMB Mag is unique in the sense that all our technology is built in-house. Many magazines claim to be digital, but are they? Our magazine is built from the ground up to be seen online, from the font size to the dimensions of the pages. Next, we use our own bespoke technology to publish the magazine, not a cheap third party piece of software with limited controls offering a poor user experience.

This means we can use videos that run directly on the pages, our magazine fits on all devices and it runs at a lightning pace too, no one waits for pages to load.

In recent years we have upgraded our platform, following the shift to mobile devices. Ask yourself when was the last time you looked at your phone? We are guessing it wasn’t long ago IMB Mag is now always in your pocket!

Our Mobile App

Two years ago, we totally redesigned our mobile App to suit modern smartphones. Gone is the “page flip” you see on your desktop, this doesn’t fit very well on a mobile device. Instead, we have developed a unique format that allows readers to enjoy the articles, view images and gives them the ability to watch videos too.

More than this, we’ve put our entire back catalogue of tests, technique, magazines, news stories and videos right in the palm of your hand. You’ll never be without IMB Mag as long as you have your phone with you!

457.1K

14.3K

4.1k

23.7K

Working With You

We pride ourselves on working with you to help you get your message across to our audience. We work with brands and businesses in some unique and engaging ways. We can create editorial content, tests, travel guides and features that help tell your story about your brand or product.

Reviews and Tests

Our tests are impartial, honest and the most respected in the industry. The IMB Mag test team has a vast knowledge and includes top-level wave riders, pro freestylers, dedicated freeriders, experienced foilers and even international level competition judges.

SRAM MTB CODE 2023

Osprey Talon 11 2023

Silva Spectra A 2023

Editorial Content and Features

If you have a particular story that needs telling or a rider you want to focus on, we can work with you to create the content that will maximise impact. We have a dedicated team of journalists who are exceedingly experienced in their field. We are highly skilled at coming up with unique concepts and ideas that are original and engaging.

IMB Mag can put your brand and business right in front of our genuine target audience.

Advertising Opportunities

We have various options available to you, and we are always ready to tailor a bespoke package that is right for your business. We offer display advertising in the magazine; this is also placed on the website and within the App.

Additionally, we can offer display advertising for kite schools and small businesses across the website. Our team are experts at driving results, and we offer the best return on investment in the industry with 24/7 statistical analysis and many other benefits not provided by anyone else.

Magazine Packages

We no longer just sell adverts! Instead, we offer digital marketing subscription packages, easier, simpler and offering you a much bigger return on your investment!

Diamond

Pos: Front of Magazine

Unlimited Reviews / Year

PR and News Posted

DPS Advert In Digital
Magazine

Your digital magazine advert will appear 4x more often in our Mobile App

FREE Sponsored Ad

FREE Banner Ad

Appear as a Featured Brand

24/7 Access to Stats

Ad Size: DPS Only

Ruby

Pos: Front of Magazine

4x Reviews / Year

PR and News Posted

DPS or Single Page Advert In Digital Magazine

Your digital magazine advert will appear 3x more often in our Mobile App

FREE Sponsored Ad

FREE Banner Ad

Appear as a Featured Brand

24/7 Access to Stats

Ad Size: DPS or Single

Sapphire

Pos: Front of Magazine

3x Reviews / Year

PR and News Posted

DPS or Single Page Advert In Digital Magazine

Your digital magazine advert will appear 2x more often in our Mobile App

FREE Sponsored Ad

No Banner Ad

Appear as a Featured Brand

24/7 Access to Stats

Ad Size: DPS or Single

Emerald

Pos: Front of Magazine

2x Reviews / Year

PR and News Posted

DPS or Single Page Advert In Digital Magazine

Your digital magazine advert will appear 1x more often in our Mobile App

FREE Sponsored Ad

No Banner Ad

Appear as a Featured Brand

24/7 Access to Stats

Ad Size: DPS or Single

Website Only Packages

We have a new website only support package, for brands who just want to support us and also get their PR and news shared along with the option of product testing. This is a great option for smaller brands, or smaller budgets who want to be involved with IMB Mag.

Opal

1x Reviews / Year

PR and News Posted

Contact

If you want to find out how IMB Mag can help promote your business or brand get in touch!

Jake Oszczepalinski – Sales Manager
jake@imbikemag.com